You’ve seen it done – now give it a try

I was a bit nervous about my appointment with Segway. I’d seen people riding them and it looked easy enough but I hadn’t the first clue how they worked. So, I Googled ‘How to ride a Segway’ and it showed me everything I needed to know.

Demonstration video is fantastic for showing your viewer your product in close-up detail, how it works, how to use your product and most of all, instils confidence to go ahead and buy. Giving extra information also acts as a wonderful PR tool for your business. By supplying hints and tips and being generally open instead of secretive, people will register that this company is open, friendly, trustworthy – something that’s not always easy to identify by looking at a website alone.

Demonstration video for CamAlarms Ltd

Demonstration video for DALROD UK Ltd

What are the advantages of a demonstration video on your website?

  • You can communicate a lot of information in a few seconds
  • Remove the how & why guesswork about how your product or service functions
  • Close-up shots show exactly how to do it and how well your product or service works
  • No need for expensive diagrams – they can see it work for themselves
  • Helps to reduce the frequency of after-sales ‘how does it work?’ enquiries
  • You can add other of your products into the shot that may encourage people to use what you’re using
  • Viewers would rather watch and listen than read an explanation of its usefulness
  • The personal touch can employ humour and personality that encourage purchases
  • Your brand personality can really shine

Seeing is believing so they say. A demonstration video shows that it can be done and your viewer can easily follow the steps. A demonstration video instils confidence in your potential purchaser, confidence about the product and confidence in their ability to use it. They will leave your website feeling good about your company – tell their friends and colleagues and think about your company for their next purchase, not your competitors.

Recent Demonstration Videos

Would you like more information?

If you’d like to talk to us about a project we would love to hear from you.

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