People watch other people
It’s a known fact that having video on websites makes it 53% more likely that your website will show up on the first page of Google search. It’s also a known fact that customers who look at videos of products and services are 85% more likely to make a purchase than those who don’t!
We’re not psychoanalysts in our spare time but we have noticed in ourselves and in other people that… people watch people. Perhaps we’re all fascinated by our race and what makes us all different but those of us of a certain age all knew who Victor Kiam was simply because he spoke directly to us from the telly. Sadly he’s now bought the farm but his magic still works. Now it’s video, not the telly. You become engaged with a person speaking directly to you – it’s more believable and you can tell a lot about the potential of the company, service or product that’s on offer.
What are the advantages of including a ‘talking head’ in your business video?
We don’t advocate this for every business but Catalyst do feel strongly that we can make dynamic and engaging talking head videos that create messages that resonate and inform the people watching them. By filming at different angles and cutting in with other relevant shots, we create a company video that promotes the brand personality and genuineness of the company and reaches out to the viewer in a believable way.
Benefits of adding a talking head to your company video:
- Engage your customer by speaking to them directly – you can impart a lot by the intonation of your voice
- Introduce yourself as a key member of staff
- Let people see who’s behind the brand – it’s a human face!
- Inform your customer about your products or service in a relaxed and believable manner
- Highlight particular features and benefits
- A question and answer scenario can help to promote understanding of your business and benefits
- Strongly brand your company as a market leader
- Remember that people buy from people
Although a talking heads clip is relatively quick to film and can be filmed in almost any location, many key staff members have little time to spare for this and therefore good preparation is essential. We always prepare a script or questions and answers for our clients (the interviewer can be edited out) but it is most important that the speaker is feeling confident about what they are saying (feeling relaxed starts to kick in after one or two takes!).
Would you like more information?
If you’d like to talk to us about a project we would love to hear from you.
Let's talkTel: 01832 293 175 | Email: info@catalyst-design.co.uk
